ADIDAS – ‘100% UNFAIR’

With Adidas launching a new version of the iconic Predator boot 20 years after its first release, football fans all over the world are frantic that the game has changed, crying “This can’t be fair!”

We are stoked to be a part of this global campaign, by bringing to life the epic launch film featuring stars like Paul Pogba, Ter Stegen, Becky Sauerbrunn, Dele Alli + a cameo from David Beckham himself!

In addition, we were given the opportunity to concept and develop dynamic product films showcasing the boot in all its glory. Led by Glassworks Creative Studio Director Rüdiger Kaltenhäuser, the CGI films totally expose the mutation process of the boot: the ‘demonskin’ with 406 spikes that produce more spin on the ball than ever before.

Watch the making of film to see our process of crowd and CG stadium building, complex compositing, hand-crafted cel animation, and the boot’s mutation process taking adidas athletes to an entirely new level.